A sustainable soy wax wrapping paper designed for sweets, preserving their flavor without contamination. Made from biodegradable, non-toxic soybean wax, it’s an eco-friendly alternative to conventional waxed paper, supporting both sustainability and local farmers.
The branding and packaging design focus on creating a bright, cheerful, and energetic mood, reflecting the joy of sweet treats. This project includes a custom logo design, where typography was carefully explored to enhance the playful yet modern aesthetic. Additionally, three unique patterns were designed for the wax paper and packaging, incorporating dynamic lines, confetti-like textures, and swirls to evoke a sense of fun and movement. By using a vibrant and active color palette, Sweet Wrap not only stands out visually but also conveys a sense of excitement and happiness. This project was an exploration of color, pattern, and branding, bringing together sustainability and creativity in a fun, engaging way.
